From competing with other companies to dealing with fluctuations in the local economy market, there are countless challenges that are faced by local businesses. A local business only becomes successful in a way when it will look forward and plan everything ahead so it can face these challenges without any worry and fear. One more big challenge that business owners face is to select a local marketing agency for the sake of investing its local internet marketing dollars.
From small, local boutique marketing agencies to mega marketing agencies, there are hundreds of options available out there, which makes it quite difficult to narrow down which company they should work with. So in order to offer some perspective for these business owners, below we have listed three main reasons and advantages that can enable you to hire a small local agency instead of one big agency that has a list of companies and brands on its client list.
Big Agencies Are Expensive:
If you are running a small business, then chances are your marketing investment faces certain budget constraints. The most prominent benefit of choosing a small local marketing firm over a big firm is that the local agencies have far less overhead and staff. Plus, they offer more competitive pricing to their customers and clients.
It is a common practice for big agencies to command monthly retainer fees in the range of $5000 to $10000, depending on the size and scope of your project. If your business requires a pocket-friendly solution, then you should go for a small marketing firm.
Local Firms Understand Your Local Market:
If your business is putting its best marketing efforts and struggle towards local consumers, then it will be a wise decision to have a local firm in your area that can manage your local online marketing programs as they know the market very well. Agencies available in your town understand local consumers very well and what attracts them because they themselves are local consumers.
Benefit Your Local Economy:
Local businesses that prefer to go for and invest in local service providers, including online marketing, can benefit their local economy. Firms available in your area mostly hire local employees who invest and spend their dollars with other businesses in your town.
In this way, when your local marketing agency hires locals, it means you are re-investing in your local economy and benefiting it by keeping those dollars back in your pockets.